Tuesday, March 29, 2011

Marianists publish magazines for homemakers

In the early '40s. the Marianist bulletin Apostle of Mary starts to be marketed towards homemakers and others. While before AoM largely chronicled changes in the order, in the 40s the magazine started to include fiction, advertisements, and nonreligious articles on topics like parenting. I'm attaching some "scans" from my iPhone to illustrate this.

First: the Marianist rule of life (scans below) seems more hostile to Newspapers than periodicals. Perhaps this is because, in articles like the one below, Marianists saw an anticatholic bias in local newspapers.





 Note this also mentions "Marianists in Spain." The fate of Marianists in Spain is a major concern for Apostle of Mary in the '40s. Even as WWII gets ramped up in later years, articles still see Franco as part of a beneficial Christian establishment.

 This is the first and only mention of Dorothy Day and the Catholic worker movement I've seen in AoM. Thought this would be interesting to pass along.

 This is interesting because the editors of the magazine anticipate criticisms over "modernism" in illustrations in the magazine. The examples which they are referring to are below.


 This one is fun.
 Note on changes in the magazine. The Editors mention their new homemaker audience here, with the advertisement of a new "Home Feature."

AoM adopts a glossier cover style with this issue. Before its cover looked like an academic journal. 

 Editors mention a photographer from the Dayton Daily News working on AoM.


Advertisement for tables in the magazine.

 The first mention of movies in AoM.


"Spiritual benefits" from subscription. The Marianists seemed to have some trouble getting subscribers. In later issues they have subscription drives.




Criticism of other periodical magazines, including Ladies' Home Journal and Time. In earlier issues, AoM actually featured some articles from Ladies' Home Journal.

 "Make your closets gay."

Selection from Marianist rules of life from the '30s. Newspapers not ok -

But periodicals encouraged.

No comments:

Post a Comment